Riga IFF FORUM workshop: Michael Gubbins. How to Build Audience for European Films in the Digital Era

Audience behavior in the oversupplied on-demand market of today, how film professionals can find audiences for their films making use of social networks and chances supplied by internet and social networks, how to be creative in marketing activities.

Michael Gubbins is an experienced journalist, analyst and consultant, working in film, entertainment and media industries, with a particular expertise in on-demand and digital change. He chairs the Film Agency for Wales, and has worked as editor at Screen International and Music Week. His work in film related industries and hands-on experience of both traditional industry processes and digital innovation gives Gubbins a rare overview of the media value chain.

Working language: English